Privacy Policy
Your Privacy is Our Priority
This Privacy Policy explains how Reverie collects, uses, and protects your personal information. Last updated: January 28, 2025
Table of Contents
1. Information We Collect
Sleep and Health Data
- • Sleep duration, quality, and patterns from Apple Watch and HealthKit
- • Heart rate, movement, and other biometric data during sleep
- • Sleep environment data (if provided)
- • Manual sleep logs and notes
Lifestyle and Habit Data
- • Caffeine consumption timing and amounts
- • Exercise and workout data from HealthKit
- • Screen time and device usage patterns
- • Meal timing and dietary information (if provided)
Account and Technical Information
- • Email address and basic profile information
- • Device information (iOS version, device model)
- • App usage analytics and crash reports
- • IP address and general location (city/region level)
Important: We only collect data that you explicitly choose to share through the app or that you've granted permission to access through HealthKit.
2. How We Use Your Information
Provide Sleep Insights
We analyze your sleep and lifestyle data to generate personalized insights, sleep scores, and recommendations for improving your sleep quality.
App Functionality
Your data enables core app features like trend tracking, habit correlation analysis, and personalized sleep optimization suggestions.
Product Improvement
We use aggregated, anonymized data to improve our algorithms, develop new features, and enhance the overall user experience.
Customer Support
We may access your account information to provide technical support, respond to your questions, and resolve issues.
We do not: Use your personal health data for advertising, sell it to third parties, or use it for any purpose other than providing and improving our sleep tracking service.
3. Information Sharing and Disclosure
Our Commitment
We do not sell, rent, or trade your personal information to third parties for marketing purposes. Your health data is yours.
Limited Sharing Scenarios
Service Providers
We may share data with trusted service providers (cloud hosting, analytics) who are bound by strict confidentiality agreements and only process data on our behalf.
Legal Requirements
We may disclose information if required by law, court order, or to protect the rights, property, or safety of our users or others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred, but only under the same privacy protections.
4. Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, use, or disclosure.
Encryption
All data is encrypted in transit (TLS 1.3) and at rest (AES-256) using industry-standard encryption protocols.
Access Controls
Strict access controls ensure only authorized personnel can access your data, and only for legitimate business purposes.
Regular Audits
We conduct regular security audits and vulnerability assessments to maintain the highest security standards.
Data Minimization
We collect and store only the minimum data necessary to provide our services effectively.
5. Data Retention
We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this policy.
Retention Periods:
- • Active Account Data: Retained while your account is active
- • Sleep and Health Data: Retained for up to 3 years or until account deletion
- • Technical Data: Retained for up to 2 years for security and improvement purposes
- • Deleted Account Data: Permanently deleted within 30 days of account deletion request
6. Your Rights and Choices
You have several rights regarding your personal information. We're committed to honoring these rights and making them easy to exercise.
Access and Portability
Request a copy of your personal data in a portable format. Available through the app's export feature or by contacting support.
Correction and Updates
Correct inaccurate information or update your preferences directly in the app or by contacting our support team.
Deletion
Delete your account and all associated data at any time through the app settings or by contacting support.
Data Processing Limitations
Restrict how we process your data for specific purposes while maintaining core app functionality.
7. Children's Privacy
Reverie is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately so we can delete such information.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and provide adequate protection for your personal information.
Safeguards
- • Standard Contractual Clauses approved by relevant authorities
- • Adequacy decisions for countries with equivalent protection levels
- • Additional technical and organizational measures as needed
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes through the app or via email.
How We Notify You:
- • In-app notification for significant changes
- • Email notification to your registered address
- • Updated "Last Modified" date at the top of this policy
- • 30-day notice period for material changes
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
Response Time
We aim to respond to all privacy-related inquiries within 48 hours during business days.